How and Why to Use Facebook Dark Posts

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Facebook is a powerful marketing tool for small business owners to promote their respective brands. According to the Pew Internet Project, approximately 71% of adults in the United States use Facebook. So regardless of your business's niche or industry, your target audience is probably using Facebook. However, Facebook announced last year that it would be showing fewer promotional posts in users' news feeds. This means any posts you create to promote your product, service or brand may go largely unseen by your audience. The good news is you can still connect with your audience on Facebook b...

Local Search Optimization Tips for Blogs

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Still struggling to achieve a top search ranking with your blog for local, Geo-driven keywords and queries? If you own a small local business, a blog can help to attract new customers -- but only if people in and around your area see it. This is where local search optimization (LSO) comes into play: by performing various on-site and off-site optimization tactics, you can encourage higher search rankings for local searches. Include Contact Information as Plain Text If you aren't doing so already, add your business's contact information -- in plain text format -- to your blog. This includes yo...

How to Attract More Comments on Your Blog

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A blog is an excellent platform for showcasing content while generating a strong response among readers. Because they are more personal and time-sensitive than traditional websites, they typically receive more comments. But you can go one step further by utilizing the following tips to encourage even more visitor comments. The Importance of Visitor Comments Why are visitor comments important for blogs? While there's no rule stating that you must allow visitors to submit comments, doing so will almost certainly prove beneficial. Fresh Content: For every comment a visitor makes, your blog re...

Top 3 Security Plugins for WordPress

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Powering approximately 60 million websites -- or 25% of the entire Internet -- WordPress is by far the world's most popular content management system (CMS). It's free to download, loaded with features, and offers both a WYSIWYG "visual" editor as well as a code editor. But one of the drawbacks to WordPress is its lax security. According to W3Techs, 17.8% of all WordPress sites are running outdated versions of the CMS, which subsequently places them at risk for hacking. Even if you are running the latest version of WordPress, it's still a good idea to strengthen your site's security by using...

Choosing a Niche for Your Blog

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Thinking about starting a new blog? Well, one of your first priorities should be choosing a niche. Many newcomers make the mistake of creating general blogs without a central theme or topic. Unless you have an established brand, however, this simply isn't going to work due to the excessive competition. So, how do you choose a niche for your blog? Passion/Interest Rather than choosing a blog subject based on its profitability, it's recommended that you choose a subject that actually interests you. You'll find it's easier to come up with topic ideas and write new posts if it involves somethin...

5 Ways to Speed Up a WordPress Blog

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How long does it take the average visitor to load your WordPress blog? Studies have shown that Internet users have become increasingly impatient, with the majority of users clicking the back button in their browser if a website fails to load in just four seconds. The good news is that you can speed up your WordPress blog or website by following some simple steps. Speed Up Your Website: Enable Caching What is caching and why should you have it enabled? Caching refers to the process of storing bits of data within a web browser. Instead of forcing visitors to download entire webpages each a...

5 Tips to Creating a Successful Tumblr Blog

It may not receive the quite the same level of attention as WordPress, but Tumblr remains a versatile and powerful blogging platform. Ever since Yahoo purchased the blogging service back in 2013 for a cool $1.1 billion, numerous enhancements have been made to improve the platform. If you are thinking of starting a Tumblr blog, we have some tips to set you on the right track for success. Use a Custom Domain Instead of a Tumblr Subdomain Rather than blogging on a subdomain of (e.g., you can use a custom domain of your choosing. To set up a custom domain for y...

Breaking Down the Cost of Blogging

Thinking of starting a blog? Whether it's for personal or commercial purposes (or both), you'll need to make sure you have the necessary funds to get started. There's an initial investment required with all ventures, and blogging is no exception. So today we're going to break down the cost of blogging, revealing exactly how much it costs. Domain Registration First and foremost, you'll need to register a domain name for your blog. Depending on the extension (e.g. com, net, info, org) and the registrar, you can expect to pay around $10-$20/year for a domain. Of course, you can also create a...

Checklist for Launching a WordPress Blog

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Thinking about launching a blog using WordPress? While this content management system (CMS) can be used to create all types of websites, it's particularly effective at developing blogs. WordPress supports multiple authors, visitor comments, tags/categories, and you can schedule postings, all of which are helpful tools when blogging. Define Your Niche The very step in launching a WordPress is to define your blog. In other words, what do you want your blog to be about? Going broad with a generalized topic rarely works, simply because there's too much competition for broad keywords. A smarter a...

Should I Blog Under My Real Name or a Pen Name?

This is a question many first-time bloggers ask (and some seasoned bloggers, as well). One of the key differences between a traditional content-driven website and a blog is that blogs have a more personal touch. The author usually includes his or her name along with a thumbnail photo to create a stronger connection with their readers. But should you use your real name or a pen name when blogging? Pen Name Let's go ahead and discuss the most obvious benefit of using a pen name: identity protection. By blogging under a pen name, you can conceal your real identity from the public. Why is this i...