How and Why to Use Facebook Dark Posts

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Facebook is a powerful marketing tool for small business owners to promote their respective brands. According to the Pew Internet Project, approximately 71% of adults in the United States use Facebook. So regardless of your business's niche or industry, your target audience is probably using Facebook. However, Facebook announced last year that it would be showing fewer promotional posts in users' news feeds. This means any posts you create to promote your product, service or brand may go largely unseen by your audience. The good news is you can still connect with your audience on Facebook b...

Using Facebook to Promote Your Blog

social media and your blog
There's no better way to connect with your target audience than by blogging. Blogs offer a more personal and direct platform on which to convey your message. And unlike traditional "static" websites, they are driven by a strong and active community of followers. Take your blog to the next level by using social media to compliment your efforts. Create a Facebook Fan Page Being that Facebook is the world's largest and most popular social media network, it's a good idea to promote your blog posts here. Unfortunately, many bloggers make the mistake of using their personal profile for this purpos...