5 Things to Do After Launching a New Blog

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So, you've finally made the decision to start a blog? It is a proven fact that blogs are a great method to deliver content and connect with your target audience. Thus, there are a few simple steps you should take after launching a new blog to ensure its success. Change the Design Whether you're blogging on WordPress, Blogger, Joomla, Drupal or any other content management system (CMS), you should use a custom design. The problem with many of the so-called "free" templates and themes is that they are being used by hundreds, sometimes thousands, of other blogs. Investing in a custom design wil...

6 Things to Consider When Choosing WordPress Themes

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If you use WordPress as your blogging platform, you have an almost limitless number of WordPress themes from which to choose. Many are free, and are fine, but you might want to consider these things before you decide which theme to use for your blog. Is It Responsive? Given the fact that more people now use mobile devices to access the Internet than traditional desktop PCs, it's essential that bloggers choose a mobile-friendly theme. Thankfully, there are hundreds of mobile-friendly "responsive" themes available for WordPress. Responsive themes use a combination of CSS3 media queries and p...

How to Keep Your Blog ‘Fresh’

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While the exact number remains unknown, some sources claim there to be more than 152 million blogs on the Internet. Unfortunately, the vast majority of these blogs fall into the abyss where countless others have gone before it. When bloggers fail to update their blogs with new content on a regular basis, their traffic dies down and so does their search rankings. So, how can you maintain a fresh blog that people actually want to visit? Mix Evergreen with News-Style Posts Regardless of niche, blog content can be broken down into one of two different categories: evergreen content, which consis...

How to Make Your Blog Stand Out

blog - blogger standing out from the crowd
While the exact number remains unknown, some sources have estimated there to be roughly 152 million blogs on the Internet. Whether it's in the automotive niche, healthcare, e-commerce, fitness, fashion, etc., you can find a blog covering just about every topic under the sun. Unfortunately, the massive amount of competition makes it difficult for newcomers to make a name for themselves, which is why it's important to distinguish your blog from the rest. So, what can you do to make your blog stand out? Be Personal The term "blog" was initially used to describe a person's online journal. Wh...

Tall-Tale Signs Your Blog Needs a New Design

When was the last time you changed your blog's design? Web design is a dynamic, ever-changing market that continues to evolve with each passing year. Just because a design practice is popular today doesn't necessarily mean that it will be tomorrow. As blogger, you must be aware of the nuances of web design, including which practices work and which ones don't. Your Blog Doesn't Pass Google's Mobile-Friendly Test One tall-tale sign that your blog needs a new design is failing Google's mobile-friendly test. Found at https://www.google.com/webmasters/tools/mobile-friendly/, this tool lives up to...

Choosing a Graphic Designer For Your Blog

A visually appealing design can make a world of difference in a blog's popularity. The human brain is hard-wired to respond to attractive designs with a higher level of engagement. So even if your blog contains exceptional, well-written content, it may ultimately fail unless it features an attractive layout. Here's the problem, though: many bloggers have little-to-no experience in graphic design. They may understand the basic concept of pixel dimensions and file types (e.g. GIF, JPEG, PNG, etc.), but they lack the skills necessary to create a custom header or theme/template design. If this so...

Create Effective Landing Pages Using WordPress

Wouldn't it be great if you could create effective landing pages in WordPress instead of building them from scratch? It's no secret that WordPress is used primarily for blogs, and for good reason: it supports both posts and pages, allows multiple users to log in and publish content, and offers a built-in visitor commenting feature. But WordPress can also be used to create brilliant, fully functional landing pages. What Is a Landing Page? If you asked ten different marketing experts what the definition of a landing page is, you would probably get ten different answers. Wikipedia, however, off...

How To Make Your Blog Posts More Attractive

Still struggling to generate any sizable readership following for your blog? When you're busy researching and writing new topics, it's easy to overlook the visual element of your posts. But the human brain is hard-wired to respond to visual stimulation, so overlooking this key fact could significantly hurt your blogging efforts. So, how can you make your blog posts more attractive? Avoid The 'Wall of Text' One of the most common mistakes new bloggers make is creating a wall of text. As the name suggests, this is a style of writing characterized by nothing more than a wall of text (hence ...