7 Key Elements for an Effective Sales Page

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Still struggling to generate conversions with your sales page? Convincing a prospect to purchase your advertised product or service is difficult enough in person, but making a sale is even harder to accomplish when it's done online. Consumers today are more reluctant than ever to purchase products or services through a website from companies they don't know. Today we're going to reveal some helpful tips on how to create an effective sales page that generates conversions. Craft an Eye-Catching Headline According to CopyBlogger, approximately 80% of users will skim the headline of a sales p...

How and Why to Use Facebook Dark Posts

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Facebook is a powerful marketing tool for small business owners to promote their respective brands. According to the Pew Internet Project, approximately 71% of adults in the United States use Facebook. So regardless of your business's niche or industry, your target audience is probably using Facebook. However, Facebook announced last year that it would be showing fewer promotional posts in users' news feeds. This means any posts you create to promote your product, service or brand may go largely unseen by your audience. The good news is you can still connect with your audience on Facebook b...

6 Questions to Ask Before Starting a New Blog

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There are several key questions to ask when starting a new blog that will position your blog for success and make it easier to connect with your target audience. What Will I Blog About? You can't expect to launch a successful blog without first identifying its core topic. Attempting to create a "general" blog with no single topic is a sure-fire recipe for failure. Opting for a more narrow topic, however, will reduce your competition while creating stronger relevancy with your audience. Am I Passionate About the Blog's Niche? Far too many bloggers choose their niche based on its monetary va...

Blogging on a Budget: Low-Cost Ways to Blog

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Some business owners and entrepreneurs are reluctant to blog, assuming it will cost a fortune. While it typically does require some initial investment up front, there are ways to minimize these costs. So if you're looking to start a blog without breaking into your savings account, keep reading for some essential tips. Choose a Free Content Management System There are dozens of content management system (CMS) platforms available, but many charge a flat fee per month, which can cost you several hundred dollars over the course of a year. Consider using a free CMS, such as WordPress, Joomla a...

Using Facebook to Promote Your Blog

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There's no better way to connect with your target audience than by blogging. Blogs offer a more personal and direct platform on which to convey your message. And unlike traditional "static" websites, they are driven by a strong and active community of followers. Take your blog to the next level by using social media to compliment your efforts. Create a Facebook Fan Page Being that Facebook is the world's largest and most popular social media network, it's a good idea to promote your blog posts here. Unfortunately, many bloggers make the mistake of using their personal profile for this purpos...

5 Things to Do After Launching a New Blog

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So, you've finally made the decision to start a blog? It is a proven fact that blogs are a great method to deliver content and connect with your target audience. Thus, there are a few simple steps you should take after launching a new blog to ensure its success. Change the Design Whether you're blogging on WordPress, Blogger, Joomla, Drupal or any other content management system (CMS), you should use a custom design. The problem with many of the so-called "free" templates and themes is that they are being used by hundreds, sometimes thousands, of other blogs. Investing in a custom design wil...

How to Craft Killer Blog Titles

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What's the first thing a visitor sees upon accessing one of your blog posts? Yep, it's the title. Blog titles set the tone for your blog posts, influencing visitors' decision on whether or not they will read them. But how exactly do you craft killer blog titles? Create a More Focused Title The first step is to create a focused title for your blog. In other words, you want to hammer down the title to something specific with a targeted focus. Instead of a generic title like "Exercise Tips for Men" for instance, you can start with a title like "Top 5 Exercise Tips for Older Men." From there,...

How to Make Your Blog Posts Stand Out

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With more than 152 million blogs and counting, it's often difficult for new bloggers to develop a strong following. This problem is compounded by the fact that many industries and niches are riddled with competition. But the good news is that you can differentiate yourself from the crowd by focusing on unique, high-quality blog posts. Here's how to make your blog posts stand out. Write Longer Posts If you asked ten different professional bloggers what the ideal length is for a blog post, you would probably get ten different answers. Some prefer shorter posts consisting of 200 to 300 words, w...

5 Ways to Improve Your Blog Right Now

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You can always find ways to improve your blog -- some are quick and simple, some take a bit more time. Here are some ideas! Create an Email Newsletter Why should you create an email newsletter for your blog? The real question to ask is why shouldn't you (hint: there is no reason not to). Launching an email newsletter will allow you to collect the email addresses of your blog's readers, which you can then use later for marketing and advertising purposes. Just place a newsletter signup widget in a highly visible location of your blog and ask visitors to enter their email address. Respond to M...

Blogging Guidelines for Business Owners

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Who says that blogs are limited strictly for personal reasons? Businesses of all shapes and sizes can leverage the power of blogging to attract new customers and grow their brand identity. But there are some blogging guidelines you'll need to know when blogging as a business owner. Don't Send Traffic to Your Competitors Linking to relevant sources in your blog posts is a great way to enhance your own content while showing search engines that your blog isn't a one-way street way. But the golden rule of linking is to avoid linking to your competitors. If you add links pointing to your competit...