7 Key Elements for an Effective Sales Page

online shop and cart icon, sales page tips
Still struggling to generate conversions with your sales page? Convincing a prospect to purchase your advertised product or service is difficult enough in person, but making a sale is even harder to accomplish when it's done online. Consumers today are more reluctant than ever to purchase products or services through a website from companies they don't know. Today we're going to reveal some helpful tips on how to create an effective sales page that generates conversions. Craft an Eye-Catching Headline According to CopyBlogger, approximately 80% of users will skim the headline of a sales p...

How and Why to Use Facebook Dark Posts

Facebook Dark Posts, Like Button on Dark Background, Power Editor, Targeted Posts, Facebook, how to use Facebook dark posts
Facebook is a powerful marketing tool for small business owners to promote their respective brands. According to the Pew Internet Project, approximately 71% of adults in the United States use Facebook. So regardless of your business's niche or industry, your target audience is probably using Facebook. However, Facebook announced last year that it would be showing fewer promotional posts in users' news feeds. This means any posts you create to promote your product, service or brand may go largely unseen by your audience. The good news is you can still connect with your audience on Facebook b...

Blogging on a Budget: Low-Cost Ways to Blog

Blogging on a Budget, Jar of Coins
Some business owners and entrepreneurs are reluctant to blog, assuming it will cost a fortune. While it typically does require some initial investment up front, there are ways to minimize these costs. So if you're looking to start a blog without breaking into your savings account, keep reading for some essential tips. Choose a Free Content Management System There are dozens of content management system (CMS) platforms available, but many charge a flat fee per month, which can cost you several hundred dollars over the course of a year. Consider using a free CMS, such as WordPress, Joomla a...

How to Craft Killer Blog Titles

tips for blog titles, WordPress title section
What's the first thing a visitor sees upon accessing one of your blog posts? Yep, it's the title. Blog titles set the tone for your blog posts, influencing visitors' decision on whether or not they will read them. But how exactly do you craft killer blog titles? Create a More Focused Title The first step is to create a focused title for your blog. In other words, you want to hammer down the title to something specific with a targeted focus. Instead of a generic title like "Exercise Tips for Men" for instance, you can start with a title like "Top 5 Exercise Tips for Older Men." From there,...

How to Make Your Blog Posts Stand Out

blog, award graphic, make blog posts stand out
With more than 152 million blogs and counting, it's often difficult for new bloggers to develop a strong following. This problem is compounded by the fact that many industries and niches are riddled with competition. But the good news is that you can differentiate yourself from the crowd by focusing on unique, high-quality blog posts. Here's how to make your blog posts stand out. Write Longer Posts If you asked ten different professional bloggers what the ideal length is for a blog post, you would probably get ten different answers. Some prefer shorter posts consisting of 200 to 300 words, w...

The Do’s and Don’ts of Using Images in Blog Posts

using images in blog posts - polaroids
A picture really is worth a thousand words. Using images in blog posts will make them more appealing, which subsequently lowers your blog's bounce rate while improving user experience. But there are a few things you should know about using images in blog posts. Don't Use Images Without Permission I know this probably sounds like common sense, but it's still worth mentioning -- you should never use an image without the owner's permission. Just because you see an image that you like doesn't necessarily mean that you can use it on your blog. Copying and uploading images to your blog could op...

5 Things to Check Before Publishing a New Blog Post

blog post check
Running a successful, popular blog isn't an easy task. You must identify an untapped niche, create a solid brand presence, and publish high-quality content that's relevant to your target demographic. But before you click the "publish" button in your blog's platform to publish that  next blog post, you should first check the following to ensure it's ready for your audience. Title Length How long is the title of the post? According to the search marketing experts at Moz, page titles should be kept under 55 characters to maintain a high level of visibility in the search results. If your post ti...

Why Your Blog Isn’t Showing Up in Search Results

search results - hand holding phone
It's no secret that search rankings play a key role in the amount of traffic a website or blog receives. If your blog ranks high for its target keywords, you'll generate more traffic -- traffic that can be used for commercial purposes like selling a product or service. But what if your blog isn't showing up at all in the search engines? Blocked Robots Have you checked your blog's .htaccess file to see if search engines are allowed to crawl it? Even if you don't remember modifying this file, altering your blog's settings may trigger these changes. And if search engines are prohibited from cra...

How to ‘Wake Up’ a Dormant Blog

awaken dormant blog, alarm clock
Has it been months or even years since you've published a new post on your blog? It's no secret that blogs thrive on fresh, high-quality content. So when you neglect to publish content, the blog may sink down into the abyss where countless others remain, only to receive a small trickle of traffic. But before you delete your dormant blog, you should first attempt to wake it following the steps listed below. Change the Design The first step in waking up a dormant blog is to change the design. Both search engines and human visitors will take notice of your blog's new design, increasing its enga...

Using Social Media to Promote Your Blog

social media word cloud
Can't seem to gain any traction with your blog no matter how many posts you publish? In most cases, you'll need to invest some of your time and resources into promoting your blog. By spreading the word, other users will see your blog and share it with their network. Today we're going to reveal how social media networking sites can be used to promote blogs. Encourage Users to Share If you look at some of the most popular blogs like Huffington Post and , you'll notice they all have one thing in common: they feature a variety of social "sharing" buttons. These buttons allow users to share the b...