6 Questions to Ask Before Starting a New Blog

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There are several key questions to ask when starting a new blog that will position your blog for success and make it easier to connect with your target audience. What Will I Blog About? You can't expect to launch a successful blog without first identifying its core topic. Attempting to create a "general" blog with no single topic is a sure-fire recipe for failure. Opting for a more narrow topic, however, will reduce your competition while creating stronger relevancy with your audience. Am I Passionate About the Blog's Niche? Far too many bloggers choose their niche based on its monetary va...

The Hidden Costs of Starting a Blog

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One of the reason why so many bloggers choose WordPress is because it's free. Other blogging platforms may cost hundreds of dollars per year, but WordPress is completely free to download and use with no strings attached. However, there are other, more discreet costs to blogging that shouldn't go unnoticed. Blog Images There's a reason why every blog post we publish has at least one image: because images improve user engagement while boosting traffic in the process. If you plan on starting a blog, you'll need to find a suitable source from which to acquire images. Copyright laws prohibi...

The Blog Post Checklist

Getting ready to publish your next blog topic? Follow our checklist to make sure you're not missing anything! Relevant Title Fewer than 55 Characters Arguably, one of the most important elements of a blog post is the title. When search engines index a webpage, they normally include the title as the main heading. Therefore, bloggers should create unique, relevant titles for each new post. It's also important to note that Google only displays the first 55 characters of a webpage's title, so keep your titles under this amount to ensure a high level of visibility. Include Images Why should y...

Things To Consider Before Starting Your First Blog

Congratulations on your decision to start a blog. It's a fun and rewarding way to share your thoughts while laying the roots for a successful, long-lasting business. However, there are a few things you should consider before launching your blog. Content Management System One of the first things you should do when planning a new blog is to choose a content management system (CMS). As the name suggests, a CMS is designed to streamline the creation and management of a website's content. You can technically create a fully functional blog using nothing more than Notepad, but this is a tedious and...