How long does it take the average visitor to load your WordPress blog? Studies have shown that Internet users have become increasingly impatient, with the majority of users clicking the back button in their browser if a website fails to load in just four seconds.
The good news is that you can speed up your WordPress blog or website by following some simple steps.
Speed Up Your Website:
What is caching and why should you have it enabled? Caching refers to the process of storing bits of data within a web browser. Instead of forcing visitors to download entire webpages each and every time they visit your site, you can “instruct” them to save parts of the webpage in their web browser; thus, reducing load times for returning visits.
Enable GZIP Compression
Another helpful technique to reduce WordPress load times is to enable GZIP compression. Basically, this involves compressing some of your blog’s files so they require less bandwidth to send. GZIP compression has been shown to reduce webpage file sizes by as much as 70%, which is a substantial amount to say the least.
To enable GZIP compression, add the following lines of code to your blog’s .htaccess file:
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddType x-font/otf .otf
AddType x-font/ttf .ttf
AddType x-font/eot .eot
AddType x-font/woff .woff
AddType image/x-icon .ico
AddType image/png .png
Choose the Right Web Hosting Service
Of course, your blog’s web hosting service will also play a key role in its load times. Some bloggers may try to cut corners by using a free web hosting service, assuming that “all web hosts are the same.” While it may initially save you some money, however, these free web hosts will almost always come back to haunt you. They are riddled with an excessive number of clients, resulting in bottlenecks, as well as downtime. Instead of using a free web host, it’s recommended that you spend the extra money on a reliable, paid web host.
Have any other WordPress speed optimization tips that you would like to share with our readers? Let us know in the comments section below!