How and Why to Use Facebook Dark Posts

Facebook Dark Posts, Like Button on Dark Background, Power Editor, Targeted Posts, Facebook, how to use Facebook dark posts
Facebook is a powerful marketing tool for small business owners to promote their respective brands. According to the Pew Internet Project, approximately 71% of adults in the United States use Facebook. So regardless of your business's niche or industry, your target audience is probably using Facebook. However, Facebook announced last year that it would be showing fewer promotional posts in users' news feeds. This means any posts you create to promote your product, service or brand may go largely unseen by your audience. The good news is you can still connect with your audience on Facebook b...

Using Social Media to Promote Your Blog

social media word cloud
Can't seem to gain any traction with your blog no matter how many posts you publish? In most cases, you'll need to invest some of your time and resources into promoting your blog. By spreading the word, other users will see your blog and share it with their network. Today we're going to reveal how social media networking sites can be used to promote blogs. Encourage Users to Share If you look at some of the most popular blogs like Huffington Post and , you'll notice they all have one thing in common: they feature a variety of social "sharing" buttons. These buttons allow users to share the b...

Pros and Cons of Microblogging

microblogging, post graphic
The blogging industry continues to evolve with each passing year. Among the latest trends to hit this industry involves publishing short, concise posts instead of longer ones. Up until now, the general consensus has been that longer posts are better are since they are easier for search engines to crawl, but there's a growing trend towards the use of microblogging, which is something that we're going to discuss in today's post. What is Microblogging? The term "microblogging" refers to the practice of publishing small pieces of content on a blogging platform like Tumblr. The content doesn't ne...

5 Ways to Promote Your Blog Posts

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You can spend countless hours crafting the perfect blog post, but it's not going to yield any tangible results in people actually see it. This is why you should promote your blog posts after publishing them. Doing so will drive traffic to them, increasing your posts' visibility and hopefully generating new conversions and/or sales in the process. Share on Social Media One of the first things you should do after publishing a new blog post is to share the link on your social media profiles. This includes Facebook, Twitter, Google+, and other networks for which you have accounts. Assuming you h...

5 Tips to Creating a Successful Tumblr Blog

It may not receive the quite the same level of attention as WordPress, but Tumblr remains a versatile and powerful blogging platform. Ever since Yahoo purchased the blogging service back in 2013 for a cool $1.1 billion, numerous enhancements have been made to improve the platform. If you are thinking of starting a Tumblr blog, we have some tips to set you on the right track for success. Use a Custom Domain Instead of a Tumblr Subdomain Rather than blogging on a subdomain of (e.g., you can use a custom domain of your choosing. To set up a custom domain for y...

The Blog Post Checklist

Getting ready to publish your next blog topic? Follow our checklist to make sure you're not missing anything! Relevant Title Fewer than 55 Characters Arguably, one of the most important elements of a blog post is the title. When search engines index a webpage, they normally include the title as the main heading. Therefore, bloggers should create unique, relevant titles for each new post. It's also important to note that Google only displays the first 55 characters of a webpage's title, so keep your titles under this amount to ensure a high level of visibility. Include Images Why should y...

5 Trust Signals to Make Your Blog More Trustworthy

Plaque that reads "trust"
Lack of trust is a serious problem that can cost blogs and other websites tons of sales. If visitors view your blog as being untrustworthy, they won't feel comfortable making a purchase or taking any other direct action. Trust Seals What the heck is a trust seal? It's exactly what it sounds like: a seal (kind of like a logo) that's designed to instill trust in visitors. One of the most common and well-known trust seals is the Better Business Bureau (BBB) logo, which is found on numerous websites, big and small. Surprisingly, though, BBB isn't the most effective trust seal. A study conducted ...

What Is Microblogging?

Screenshot of social media and Twitter handles
Microblogging has become increasingly popular over the past few years, with millions of people using it for both personal and commercial purposes. But what exactly is microblogging? And does it offer any real benefits over traditional blogging? These are just a few of the many questions that we're going to tackle today. The Origins of Microblogging According to Wikipedia, political writer and blogger Jonathan Gillette (AKA why the lucky stiff) coined the term "microblogging" when describing Christian Neukirchen's online activities. Gillette said blogging had "mutated into simpl...

How to Autopublish WordPress Posts to Facebook

Facebook is the world's largest social media network, boasting a jaw-dropping 1.3 billion monthly users. As a blogger, you can use this to your advantage by syndicating your content here. Anytime you publish new content on your blog, you should either link to it or republish it on Facebook. Doing so can drive boat loads of new traffic to your blog, helping to establish it as a leading figure in its respective niche. Granted, you can always publish links and content manually on Facebook, but doing so is both time-consuming and monotonous. Assuming your blog runs the WordPress content managem...

Don’t Let Your Blog Fall Into The Search Engine ‘Abyss’

While the exact number remains unknown, some experts estimate there to be more than 160 million blogs in existence. An overwhelming majority of these blogs, however, fail to gain any traction with the search engines. Sure, they may receive a small trickle of traffic from direct type-ins and long-tail keyword searches, but they ultimately fail to attract any significant number of visitors due to performance with the search engines. Unique Theme / Template Whether your blog was built on WordPress, BigCommerce, Blogger, Joomla, Drupal, or any other content management system (CMS), you should in...