The Blog Post Checklist

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Getting ready to publish your next blog topic? Follow our checklist to make sure you're not missing anything! Relevant Title Fewer than 55 Characters Arguably, one of the most important elements of a blog post is the title. When search engines index a webpage, they normally include the title as the main heading. Therefore, bloggers should create unique, relevant titles for each new post. It's also important to note that Google only displays the first 55 characters of a webpage's title, so keep your titles under this amount to ensure a high level of visibility. Include Images Why should y...
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Breaking Down the Cost of Blogging

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Thinking of starting a blog? Whether it's for personal or commercial purposes (or both), you'll need to make sure you have the necessary funds to get started. There's an initial investment required with all ventures, and blogging is no exception. So today we're going to break down the cost of blogging, revealing exactly how much it costs. Domain Registration First and foremost, you'll need to register a domain name for your blog. Depending on the extension (e.g. com, net, info, org) and the registrar, you can expect to pay around $10-$20/year for a domain. Of course, you can also create a...
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How to Make Your Blog Visible in Google

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Boasting an estimated 3.5 billion searches per day, Google is hands-down the world's leading search engine, and for good reason: the Mountain View company is constantly working to improve its search results while creating a positive experience for the end user. Bloggers should capitalize on this trend by optimizing their blogs for higher Google rankings. But what if your blog doesn't show up in Google? Be Patient Many bloggers expect Google to rank their blog within the first few days of it being launched. In some cases, Google will index and rank a new blog within a short period of time,...
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Tips for Creating a Viral Blog Post

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When a blog post goes viral, it can drive hundreds or even thousands of unique visitors to your blog in a short period of time. The first few visitors who access the post will share it on their social media profiles, increasing its visibility while attracting additional visitors in the process -- and those visitors will now share it with their friends and family members; thus, the cycle repeats. But how exactly do you create a viral blog post? Publish Trending Topics A helpful tip to make your blog posts go viral is to discuss trending topics. If a large number of people are talking about th...
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Tips for More Effective B2B Blogging

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Do you run a business-to-business blog? Blogging is tough enough, but the difficulty is amplified when your readers are business professionals instead of consumers. That's why today we're going to reveal some business-to-business (B2B) blogging tips. Limit Promotional Content There's nothing wrong with posting an occasional advertisement on your B2B blog, but you should keep promotional content to a minimum. You have to remember business-oriented users are generally not interested in purchasing in products. Instead, they seek informational content. The 1/5 rule tends to work well with B2B...
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5 Rules to Follow When Guest Blogging

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Looking for a safe and effective way to promote your website or blog? Guest blogging remains a time-tested strategy for promoting a website. It involves writing and submitting blog posts to other blogs in exchange for a link. To take full advantage of this technique, though, there are a few rules that you need to follow. 1) Only Write for Relevant Blogs Arguably, one of the most important rules to follow when guest blogging is to write for blogs that are closely related to your niche. If you manage a website about pets, for instance, you should focus your guest blogging efforts on blogs in t...
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Tips on Blogging for Social Shares

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The number of shares your blog content receives on social media is a direct indication of its popularity and success. If people are interested in your content, they'll naturally want to share it with their friends and family members. When done correctly, this creates a viral effect in which users begin to share content on social media, and then those users share it as well -- the cycle repeats. The process sounds simple enough, but how do you encourage that first group of users to begin sharing your blog content? Facebook Image Thumbnails When you publish a link on Facebook, Google+, and ...
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How to Identify (and Stop) Comment Spam

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Allowing visitors to comment on your blog's posts and articles is a great way to promote engagement while creating free, unique content in the process. Each time a visitor leaves a comment, it creates additional content for your blog -- content that search engines love. However, the downside to enabling visitor commenting is the potential for spam. Spammers will exploit this feature to promote their products, services and websites, all while watering down the quality of your blog. So, how do you identify and stop comment spam? Why Comment Spam is Bad Let's first go over the reasons why co...
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Getting Started as a Blogger: What You Should Know

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So you're thinking about starting a blog? Whether it's for commercial or recreational purposes (or both), you'll find that blogging is a fun and rewarding experience that allows you to share your thoughts with readers. And if you do it right, people will begin to remember who you and what you write about, following your blog to catch future updates. What to Blog About One of the first steps in getting started as a blogger is to decide what you want to blog about. This is arguably the single most important step, simply because it will dictate your blog topics. Choosing a niche that doesn't in...
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Effective Ways to Find Guest Blogging Opportunities

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In the wake of Google's infamous Panda and Penguin updates, webmasters have become increasingly hesitant to build backlinks to their sites, fearing it could have a negative impact on their search rankings. While certain tactics like paid links, automated programs and spam may certainly lower your site's ranking, guest blogging remains a safe and effective way to promote a website. But how exactly do you find guest blogging opportunities? What is Guest Blogging? If this is your first time hearing about guest blogging, let me explain how it works: basically, you write and submit an article or ...
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