Do you run a business-to-business blog? Blogging is tough enough, but the difficulty is amplified when your readers are business professionals instead of consumers. That’s why today we’re going to reveal some business-to-business (B2B) blogging tips.
Limit Promotional Content
There’s nothing wrong with posting an occasional advertisement on your B2B blog, but you should keep promotional content to a minimum. You have to remember business-oriented users are generally not interested in purchasing in products.
Instead, they seek informational content. The 1/5 rule tends to work well with B2B blogs, meaning for every five pieces of informational content you publish, you can include one piece of promotional content. Following this otherwise simple rule will ensure that your B2B blog has a delicate balance of informational and promotional content.
Speak the Lingo
What I mean by “speak the lingo” is to write in a tone and style to which your target audience can relate. Being that your blog’s demographic is business-oriented, you should analyze this demographic to uncover keywords, phrases and style that’s commonly used by them. If you need a little inspiration, browse around some of the existing blogs in your niche, checking to see how they speak. By speaking the lingo, your blog will become more appealing to its target demographic.
Become the Authority
You can’t expect business-savvy individuals to follow your blog unless they view you as a leading figure in your respective niche. This means you have to put your best foot forward, showing users that you know your stuff. You can establish your blog as an authoritative source by publishing high-quality content (notice a pattern?). Don’t just churn out generic posts of mediocre-quality, but instead take the time to craft posts of exceptional quality, backing them up with relevant facts and statistics. It may not happen overnight, but users will begin to view your blog as a leading authoritative figure in its niche.
While business-oriented individuals may not be interested in purchasing tangible products, they may purchase services, especially if those services pertain to their industry. So instead of trying to promote a product on your B2B blog, try offering a service instead. Just keep an eye on your sales, split-testing different services and offers to see what works and what doesn’t.
Outsource Your Content
It’s often difficult to gain any notable traction with a B2B blog, simply because the blogger lacks the experience to write high-quality. If you aren’t familiar with cars, for instance, you’ll have a hard time writing about automobile services. It’s just that simple. Or, you might know your subject well, but writing isn’t your strength.
The good news is you don’t need first-hand experience to craft high-quality content for a B2B blog. Rather than writing the content yourself, consider outsourcing it someone who does have experience in this field. There are several platforms that can be used to find freelance workers, such as UpWork.com.
Have any other B2B blogging tips that you would like to share with our readers? Let us know in the comments section below!
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