Guest Blogging: Defined
Let's first go over the basic definition of "guest blogging," as some people are likely hearing about it for the first time. Guest blogging is exactly what it sounds: you write an article or post for another blog (as a guest) in exchange for a backlink to your own website or blog. The blog on which you are posting the content benefits from free content, while you benefit from a free link and hopefully traffic.
You can find guest blogging opportunities through one of two ways: by using a middle-man website, such as MyBlogGuest.com, which connects guest bloggers to bl...
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Search engine optimization
How To Set Up Breadcrumb Navigation In WordPress
Breadcrumb navigation is a great way to structure your WordPress site or blog in a more user-friendly manner. And when users have a better experience, it tends to yield more sales and conversions, which is something from which we can all benefit. So, how exactly do you set up breadcrumb navigation on WordPress?
Breadcrumbs: The Basics
Before we start, let's go over the basics of breadcrumb navigation, as some people are likely hearing about for the first time. The term "breadcrumbs," when used in the context of building and designing websites, refers to a multilevel hierarchy of navigation...
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Is Google Planning Another Panda Update?
Panda. Those five little words have struck so much fear into the hearts of webmasters and bloggers. When Google launched its first Panda update back in 2011, many people saw their sites' rankings drop overnight. But now there's talk of another Panda being released, it may happen sooner rather than later.
What Is Panda?
In case this is your first time hearing about Google's infamous Panda update, let me explain: "Panda" is the name given to a series of search ranking algorithm updates implemented by Google. The Mountain View company uses hundreds of different factors to determine where and ho...
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5 Easy Ways To Uncover New Blog Topic Ideas
Still struggling to come up with new topic ideas for your blog? We all know the importance of publishing fresh content on a regular basis. It encourages search engines and visitors to return to your site, which often boosts your search ranking. Of course, this is easier said than done, especially in some of the more narrow niches. If this sounds like a familiar problem, check out some of the following ways to identify new topics.
#1 – Search Forums
When you are stuck and can't seem to think of any topics for your website, try searching through forums related to your niche. This is an excelle...
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Things To Consider Before Starting Your First Blog
Congratulations on your decision to start a blog. It's a fun and rewarding way to share your thoughts while laying the roots for a successful, long-lasting business. However, there are a few things you should consider before launching your blog.
Content Management System
One of the first things you should do when planning a new blog is to choose a content management system (CMS). As the name suggests, a CMS is designed to streamline the creation and management of a website's content. You can technically create a fully functional blog using nothing more than Notepad, but this is a tedious and...
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Create Effective Landing Pages Using WordPress
Wouldn't it be great if you could create effective landing pages in WordPress instead of building them from scratch? It's no secret that WordPress is used primarily for blogs, and for good reason: it supports both posts and pages, allows multiple users to log in and publish content, and offers a built-in visitor commenting feature. But WordPress can also be used to create brilliant, fully functional landing pages.
What Is a Landing Page?
If you asked ten different marketing experts what the definition of a landing page is, you would probably get ten different answers. Wikipedia, however, off...
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How To Make You Blog Post Go Viral
While the exact number remains unknown, some marketing experts estimate there to be more than 150 million blogs currently online. Whether you're searching for information on pets, health, fashion, sports, celebrity/pop culture, or practically anything else, there's probably a blog covering it. But with such heated competition, it's difficult for the "little guys" to make a name for themselves, which is where viral content comes into play. If you're able to create a viral blog post, you'll receive tons of new visitors while drawing the attention of search engines.
What Is a Viral Blog Post?
L...
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Bing Expected To Roll Out Mobile-Friendly Update
Just weeks after Google altered its search ranking algorithm to increase the mobile rankings for smartphone/tablet-optimized websites, Bing has announced plants to roll out a mobile-friendly update of its own.
The Microsoft-owned and operated search engine announced the upcoming mobile-friendly update in a blog post titled "Our approach to mobile-friendly search." In the post, Bing's Shyam Jayasankar reinforces the fact that mobile Internet usage continues to grow as a "percentage of overall" search queries. Bing initially unveiled plans to push for greater mobile friendliness back in Novem...
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Beware! 4 Things That Can Hurt Your Blog’s Rankings
Search rankings play a direct role in the amount of traffic a blog receives. In fact, a study conducted by the marketing firm Chitka found that websites in the first organic, non-paid position in Google receive 32.5% traffic share for the respective keyword, whereas websites in the eleventh position received an abysmal 1% traffic share. This week, we're going to discuss some things that are known to negatively impact a blog's search ranking.
Duplicate Content
Don't get me wrong, small amounts of duplicate content is perfectly fine and shouldn't have a negative impact on your blog's rankings....
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Why Won’t Google Index My Blog?
Can't seem to find your blog listed in Google's search results? While Yahoo and Bing may provide some traffic, it fails in comparison to the Big G. So when a blog fails to rank in Google, it can be troubling for the owner. The good news is that you can often fix this issue, first by identifying why Google hasn't indexed your blog.
Copyright
If your blog has been reported for copyright violations, Google may deindex it. The person or organization reporting the violation, however, must provide ample proof; otherwise, Google will let it be. To check and see if your blog has been reported, visit...
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