As more and more Internet users toss out their clunky desktops in favor of smaller and more convenient mobile devices, there's a greater emphasis placed on creating mobile-friendly websites. But just because your website looks fine on a smartphone or tablet doesn't necessarily mean that it's properly optimized for mobile compatibility.
Mobile devices often render pages more slowly than desktops, which may cause some users to click the back button in their browser before waiting for the site to load.
Accelerated Mobile Pages Project
This has prompted Google to launch its Accelerated Mobile...
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Web Search
Best Title and Description Length for Blog Posts?
Title and meta descriptions are an essential component of on-site SEO. When optimizing your blog for higher search rankings, you should create unique titles and meta descriptions for each page.
The meta description is used to describe the content of a webpage to search engines -- and it's also used when creating search listings -- whereas the title tag is generally used by search engines to create a snippet of the page as part of its search listing.
But how long should you make the title and meta descriptions for your blog posts and pages?
Why Title and Description Length is Impor...
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Things I Wish I Knew Before Starting My First Blog
You Can Schedule Posts for Future Publishing
We all know the importance of publishing new blog posts on a regular basis -- well, most people know this, at least. But what if you are unable to log into your blog to create a new post every couple of days? Thankfully, WordPress, Blogger, Tumblr, and other popular blogging platforms have a post scheduling feature. Using this feature, you can schedule your posts to be published at a later date, eliminating the need to manually log into your blog to publish them.
Visitor Comments Matter
Blogs are unique in the sense that they place an emphasis on...
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How to Keep Your Blog ‘Fresh’
While the exact number remains unknown, some sources claim there to be more than 152 million blogs on the Internet. Unfortunately, the vast majority of these blogs fall into the abyss where countless others have gone before it. When bloggers fail to update their blogs with new content on a regular basis, their traffic dies down and so does their search rankings.
So, how can you maintain a fresh blog that people actually want to visit?
Mix Evergreen with News-Style Posts
Regardless of niche, blog content can be broken down into one of two different categories: evergreen content, which consis...
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What are Sitelinks and How do I Create Them?
This is a question that many bloggers and webmasters ask. Sitelinks are often touted as a useful tool for increasing a website's search engine visibility while subsequently attracting more visitors to it.
But what exactly are sitelinks and how do they work?
Sitelinks Defined
Sitelinks are essentially nothing more than internal links that are displayed underneath a Google search listing. If you search for the keyword "Amazon," for instance, you'll notice several different sitelinks, including "Books," "Your Account," "Amazon Prime," etc. Each of these sitelinks takes the user to its respec...
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The 10 Commandments of Blogging
#1) Thou Shall Not Use Duplicate Content
While Google has said that small amounts of duplicate content won't cause any major problems, blogs that contain mostly duplicate content may suffer from lower search rankings. There's nothing wrong with using quotes or legal jargon that's found elsewhere on the web, but the bulk of your blog's content should be unique.
#2) Thou Shall Not Engage in Link Schemes
What exactly is a link scheme? Basically, it's any link that was created outside of the boundaries of Google's Webmaster Guidelines. This includes paid links, excessive reciprocal links, links...
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Should I Make My Blog Private?
There are certain cases in which a blogger may wish to make his or her blog private. If you are a new parent, for instance, you may wish to post photos of your newborn on your blog for friends and family members to see, but not the general public. Private blogs are also used for collaboration projects in which two or more people work on a single project together. Of course, there are just a few of the many reasons why bloggers prefer to maintain private blogs instead of open/public blogs.
Search Rankings and Privacy
It should go without saying that you won't be able to effectively rank a pri...
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Easy WordPress Optimizations Tips
One of the reasons why so many bloggers and webmasters choose WordPress for their content management system (CMS) is its ease of use. Whether you are experienced in web design or not, you should have no problem launching a WordPress site. Using the platform's signature 5-minute installation, you can have a site up and running in minutes.
But if you really want to take advantage of WordPress and everything it has to offer, you should optimize your site using the following techniques.
Limit Your Plugins
There's nothing wrong with using plugins on a WordPress blog or website. In fact, ...
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How to Create an Effective ‘About the Author’ Page
The key to maintaining a popular, successful blog is to establish a strong relationship with your readers. If readers view your blog as being nothing more than generic source of the same rehashed content that's found elsewhere on the web, you will ultimately fail to gain any notable traction. If your readers don't know much about you, you have less chance of connecting with them.
This Is Where An 'About the Author' Page Proves Useful.
With an 'About the Author' page, you can show readers that you are a real person, giving them a sneak peek at your personal side.
Use a Head-Shot Photo
When ...
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Tips for Creating an Effective FAQ Page
Does your blog have a page dedicated strictly to questions asked by your target audience? Creating a frequently asked questions (FAQ) page is a great way to add value to your blog while helping visitors in the process.
If a visitor has a question about your blog, business, or a product that you offer, he or she may look at the FAQ page for an answer. Search engines will also index this page, ranking it for questions contained within the page.
Look for Real Questions Asked by Users
How many times have you gone to a business's FAQ page, only to be disappointed that the questions and answers...
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