This is a question that many bloggers and webmasters ask. Sitelinks are often touted as a useful tool for increasing a website's search engine visibility while subsequently attracting more visitors to it. But what exactly are sitelinks and how do they work? Sitelinks Defined Sitelinks are essentially nothing more than internal links that are displayed underneath a Google search listing. If you search for the keyword "Amazon," for instance, you'll notice several different sitelinks, including "Books," "Your Account," "Amazon Prime," etc. Each of these sitelinks takes the user to its respec...