How to Promote Your Blog via Article Marketing

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Article marketing is one of the oldest forms of web promotion. It involves writing and submitting articles to various directories, in which you can include a link pointing back to your website or blog. This can be simple way to promote your blog. If this is your first time attempting article marketing, however, there are a few things you should know. How Article Marketing Works The basic principle behind article marketing is fairly simple and straightforward. There are hundreds of websites out there which allow users to write and submit articles on a topic of their choosing. Known as article...
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5 Blogging Tips I Wish I Knew as a Beginner

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#1) Choose Your Domain Name Wisely Many beginners rush through the process of registering a domain name simply because they want to get started NOW. But the domain name is the heart and soul of your blog, which is why it's important to choose a meaningful and appropriate name. Think about what you hope to accomplish with your blog, the niche, and your target audience. Choose a domain name that's relevant to all of these elements. Ideally, it should be a brandable dot com name with no hyphens or numbers. #2) Your Content Management System Matters Yes, you can technically build a blog using N...
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How to Use WordPress More Effectively

WordPress Publishing Section
Do you use WordPress to blog? There's no denying the fact that WordPress is a powerful blogging platform. It features a massive directory of plugins and themes while preserving a clean and user-friendly interface. Backup Your Files Don't forget to backup your files. Many first-time WordPress users make the mistake of only downloading their core files via a File Transfer Protocol (FTP) program. But WordPress isn't static, and most of its data is stored in the form of a database. Therefore, you'll need to download both your core files, as well as the database associated with your site. If all ...
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WordPress Plugins to Reduce Your Blog’s Load Times

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How long does it take visitors to load your blog? Load times play an important role in the usability and overall function of a blog. If visitors are forced to stare at a loading screen for a long time, some will click their browser back button. Thankfully, WordPress has a massive directory of plugins, many of which can be used to reduce a blog's load times. W3 Total Cache Arguably, one of the most effective ways to reduce a blog's load time is to enable browser caching. Rather than forcing visitors to reload the same files each time they visit your site, browser caching will automatically st...
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The Scoop on Product Endorsements in Blogs

You might want to think twice before blogging a product or service that you were either given for free or paid for writing about. Even if you good intentions -- which most bloggers do -- you could be breaking the law. So, what's the scoop on product endorsements in blogs? Just five or so years ago, this wasn't even a topic for discussion. Bloggers wrote about products without disclosing any relationship they had with the manufacturer. Since then, however, the Federal Trade Commission (FTC) has revised its guidelines to prohibit this practice. Bloggers are still free to write about products ...
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Choosing a Niche For Your Blog

Thinking about starting a new blog? If so, you'll want to choose a niche that's best suited for your goals. Many bloggers make the mistake of creating a generalized blog, covering every topic under the sun. While this tactic may work for large-scale, established brands like Huffington Post, it's a sure-fire recipe for disaster for everyone else. So, how do you choose the right niche for your blog? Lots of Traffic, Little Competition A good rule of thumb to follow when choosing a niche for your blog is to choose one with high traffic and low competition. In other words, you want plenty of use...
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Tip: Embed Media Into Your Blog Posts

If you aren't embedding media into your blog posts, you're missing out on one of the easiest ways to make them more appealing to visitors. While uploading images is a great way to break up pure-text posts, you can create an even deeper and more complex blog post by embedding videos, tweets, Pinterest pins, and more. It's a quick and easy way to add value to your blog's content, which will subsequently attract more visitors and possibly even higher search engine rankings. YouTube Videos How do you embed a YouTube video? Once you've found a video that you'd like to display on your blog, click ...
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WordPress Posts vs Pages: What’s The Difference?

WordPress uses two different formats on which content is created and stored: posts and pages. Some users assume these formats are the same, with no distinguishable differences between the two. While they share some similarities in terms of appearance and function, however, posts and pages are two very different formats. Posts Posts are content-based entries that are displayed in chronological order (most recent appearing on top) on either the blog's home page by default. When you publish a new post, it will appear at the top of your home page, either in its entirety or as an excerpt (varies ...
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5 Easy Ways To Uncover New Blog Topic Ideas

Still struggling to come up with new topic ideas for your blog? We all know the importance of publishing fresh content on a regular basis. It encourages search engines and visitors to return to your site, which often boosts your search ranking. Of course, this is easier said than done, especially in some of the more narrow niches. If this sounds like a familiar problem, check out some of the following ways to identify new topics. #1 – Search Forums When you are stuck and can't seem to think of any topics for your website, try searching through forums related to your niche. This is an excelle...
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Create Effective Landing Pages Using WordPress

Wouldn't it be great if you could create effective landing pages in WordPress instead of building them from scratch? It's no secret that WordPress is used primarily for blogs, and for good reason: it supports both posts and pages, allows multiple users to log in and publish content, and offers a built-in visitor commenting feature. But WordPress can also be used to create brilliant, fully functional landing pages. What Is a Landing Page? If you asked ten different marketing experts what the definition of a landing page is, you would probably get ten different answers. Wikipedia, however, off...
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