There are an estimated 152 million blogs currently on the Internet, with thousands more being created every day. The vast majority of these blogs ultimately fail to gain any traction with their target audience, so they fall into the abyss where countless others have gone. To avoid this same fate, you should think carefully about the types of blog posts you publish.
List Blog Posts
Blog posts crafted as lists are highly effective at driving traffic. Lists are considered a type of evergreen content, meaning users are always interested in reading them. This is in stark contrast to news and curr...
More
Blogging
Top 3 Security Plugins for WordPress
Powering approximately 60 million websites -- or 25% of the entire Internet -- WordPress is by far the world's most popular content management system (CMS). It's free to download, loaded with features, and offers both a WYSIWYG "visual" editor as well as a code editor.
But one of the drawbacks to WordPress is its lax security. According to W3Techs, 17.8% of all WordPress sites are running outdated versions of the CMS, which subsequently places them at risk for hacking. Even if you are running the latest version of WordPress, it's still a good idea to strengthen your site's security by using...
More
How to Use the Rule of Three When Blogging
If you are a blogger who's looking to create stronger engagement with your target engagement, you should consider following the rule of three. Basically, this principle is based around the idea that our brains are hard-wired to respond when confronted with groups of three. To learn more about the rule of three and how it can be used to create a successful and engaging blog, keep reading.
Rule of Three: the Basics
Even if you are unfamiliar with the rule of three, chances are you've seen or have encountered groups of three before. From stories like the Three Little Pigs and Three Musketeers, ...
More
Anatomy of the Perfect Blog Post
Creating a successful blog from scratch is no easy task. The first step is to plan your content strategy, which involves crafting relevant posts. Keep reading to learn the elements of the "perfect" blog post.
Captivating Title
A good blog post should have a short and concise title (headline) that captures the reader's attention. The title is essentially your one and only chance to convince visitors to click into your post. If it's plain, boring and/or overly generic, they may skip over your post and click on someone else's that looks more interesting.
So when crafting your blog posts, u...
More
How to Make Your Blog Easier for Search Engines to Crawl
Are search engines able to crawl your blog's content with ease? If not, it could have a significant impact on both your search rankings and traffic. Google, Bing, Yahoo and even some of the lower-tiered search engines work by scanning, or crawling, websites to determine what they are about. If a blog site was designed in a manner that prevents proper crawling, however, it won't be able to rank it accordingly.
Don't Use Images as Text
It may seem harmless enough, but avoid using images in place of text on your blog. Some companies, for instance, will display their name, address and phone numb...
More
Pros and Cons of Microblogging
The blogging industry continues to evolve with each passing year. Among the latest trends to hit this industry involves publishing short, concise posts instead of longer ones. Up until now, the general consensus has been that longer posts are better are since they are easier for search engines to crawl, but there's a growing trend towards the use of microblogging, which is something that we're going to discuss in today's post.
What is Microblogging?
The term "microblogging" refers to the practice of publishing small pieces of content on a blogging platform like Tumblr. The content doesn't ne...
More
Top 5 Reasons to Choose WordPress
Powering nearly 1 in 4 websites, WordPress remains the world's most popular and widely used content management system (CMS). Of course, there's a good reason for its popularity: WordPress is fast, efficient, cleanly coded, and can be used for all types of websites and blogs.
Today we're going to reveal just a few of the many awesome features included in the platform.
Import Posts from Another Blog
Do you currently have a blog hosted on LiveJournal, Movable Type, TypePad or Tumblr? Well, you can import the posts to WordPress using its convenient import feature. In just a few clicks of the ...
More
Choosing a Niche for Your Blog
Thinking about starting a new blog? Well, one of your first priorities should be choosing a niche. Many newcomers make the mistake of creating general blogs without a central theme or topic. Unless you have an established brand, however, this simply isn't going to work due to the excessive competition.
So, how do you choose a niche for your blog?
Passion/Interest
Rather than choosing a blog subject based on its profitability, it's recommended that you choose a subject that actually interests you. You'll find it's easier to come up with topic ideas and write new posts if it involves somethin...
More
Best Practices for Choosing Blog Post Titles
Few elements in a blog post hold as much importance as the title. This is what visitors first see upon viewing your post, and it's also what search engines display in their listings. But how exactly do you craft good post titles?
Here are some best practices to follow when choosing titles:
Use Title Case
When crafting titles for your blog posts, it's recommended that you use title case format. Basically, this involves capitalizing the first letter of the first word, as well as the first letter of all major words. Smaller words (e.g. articles and prepositions) should be left all lower case...
More
5 Ways to Speed Up a WordPress Blog
How long does it take the average visitor to load your WordPress blog? Studies have shown that Internet users have become increasingly impatient, with the majority of users clicking the back button in their browser if a website fails to load in just four seconds.
The good news is that you can speed up your WordPress blog or website by following some simple steps.
Speed Up Your Website:
Enable Caching
What is caching and why should you have it enabled? Caching refers to the process of storing bits of data within a web browser. Instead of forcing visitors to download entire webpages each a...
More