5 Things to Check Before Publishing a New Blog Post

Posted on March 5, 2016March 9, 2016 by sitemanager

Running a successful, popular blog isn't an easy task. You must identify an untapped niche, create a solid brand presence, and publish high-quality content that's relevant to your target demographic. But before you click the "publish" button in your blog's platform to publish that next blog post, you should first check the following to ensure it's ready for your audience. Title Length How long is the title of the post? According to the search marketing experts at Moz, page titles should be kept under 55 characters to maintain a high level of visibility in the search results. If your post ti...

5 Things to Consider When Choosing Guest Bloggers

Posted on March 3, 2016March 9, 2016 by sitemanager

All bloggers hit this wall at some point -- staring at our screen and wondering what to blog about. Sometimes the muse just isn't there and we run out of creative ideas. This is just one reason to consider inviting guest bloggers to submit content to your blog on occasion. Inviting guest bloggers to submit content is also an excellent way to enhance your blog with commentary from a different perspective. Before you race out and start inviting guest bloggers, here are a few things to consider first. Competitor or Parallel to Your Blog Niche? It's a bad idea to recruit guest bloggers who ar...

How to ‘Wake Up’ a Dormant Blog

Posted on February 24, 2016March 6, 2016 by sitemanager

Has it been months or even years since you've published a new post on your blog? It's no secret that blogs thrive on fresh, high-quality content. So when you neglect to publish content, the blog may sink down into the abyss where countless others remain, only to receive a small trickle of traffic. But before you delete your dormant blog, you should first attempt to wake it following the steps listed below. Change the Design The first step in waking up a dormant blog is to change the design. Both search engines and human visitors will take notice of your blog's new design, increasing its enga...

Do I Need a Blog if I Already Have a Website?

Posted on February 24, 2016March 6, 2016 by sitemanager

Ask any seasoned business owner and he or she will agree: a website is no longer a luxury for running a successful business; it's a requirement. Even if you don't use it to sell a product or service, having a website instills greater trust in your target audience while helping to establish greater brand recognition. But if you already have a website, you might be wondering whether or not you need a blog -- a question that we're going to answer today. Blog vs Website Before we reveal whether or not you need a blog, let's first discuss the nuances between blogs and websites. While a blog is es...

Using Guest Blogging to Attract Followers

Posted on February 20, 2016March 7, 2016 by sitemanager

As a blogger, you should constantly be working to increase your total number of followers. The more followers you have, the more exposure your posts will receive; it's just that simple. While there are dozens of ways to attract new followers, among the easiest and most effective techniques is guest blogging. What is Guest Blogging? Guest blogging refers to the practice of writing and submitting posts to other blogs in exchange for recognition and a link pointing back to your own website or blog. The "guest blogger" may write a post for another blog, and include a short bio at the bottom with...

Best Online Tools for Bloggers

Posted on February 17, 2016March 9, 2016 by sitemanager

There are dozens of online tools available that can help bloggers write better posts. Maybe you already use some of these tools, but others may surprise you. Word Counter We all know the importance of writing blog posts with X amount of words. Depending on your niche and intent, this might be 300 words or it might be 2,000. Regardless, you'll need some way to keep track of how many words you've written. Fortunately, WordPress and most other blogging platforms have built-in word counters. If your platform lacks this feature, you can use Word Counter to check the length of your posts. Google ...

5 Types of Blog Posts Guaranteed to Boost Traffic

Posted on February 10, 2016 by sitemanager

There are an estimated 152 million blogs currently on the Internet, with thousands more being created every day. The vast majority of these blogs ultimately fail to gain any traction with their target audience, so they fall into the abyss where countless others have gone. To avoid this same fate, you should think carefully about the types of blog posts you publish. List Blog Posts Blog posts crafted as lists are highly effective at driving traffic. Lists are considered a type of evergreen content, meaning users are always interested in reading them. This is in stark contrast to news and curr...

How to Use the Rule of Three When Blogging

Posted on February 3, 2016March 9, 2016 by sitemanager

hand displaying three fingers - rule of three

If you are a blogger who's looking to create stronger engagement with your target engagement, you should consider following the rule of three. Basically, this principle is based around the idea that our brains are hard-wired to respond when confronted with groups of three. To learn more about the rule of three and how it can be used to create a successful and engaging blog, keep reading. Rule of Three: the Basics Even if you are unfamiliar with the rule of three, chances are you've seen or have encountered groups of three before. From stories like the Three Little Pigs and Three Musketeers, ...

Anatomy of the Perfect Blog Post

Posted on February 1, 2016March 9, 2016 by sitemanager

Creating a successful blog from scratch is no easy task. The first step is to plan your content strategy, which involves crafting relevant posts. Keep reading to learn the elements of the "perfect" blog post. Captivating Title A good blog post should have a short and concise title (headline) that captures the reader's attention. The title is essentially your one and only chance to convince visitors to click into your post. If it's plain, boring and/or overly generic, they may skip over your post and click on someone else's that looks more interesting. So when crafting your blog posts, u...

How to Make Your Blog Easier for Search Engines to Crawl

Posted on January 30, 2016March 25, 2016 by sitemanager

Are search engines able to crawl your blog's content with ease? If not, it could have a significant impact on both your search rankings and traffic. Google, Bing, Yahoo and even some of the lower-tiered search engines work by scanning, or crawling, websites to determine what they are about. If a blog site was designed in a manner that prevents proper crawling, however, it won't be able to rank it accordingly. Don't Use Images as Text It may seem harmless enough, but avoid using images in place of text on your blog. Some companies, for instance, will display their name, address and phone numb...

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