Choosing a Niche For Your Blog

Thinking about starting a new blog? If so, you'll want to choose a niche that's best suited for your goals. Many bloggers make the mistake of creating a generalized blog, covering every topic under the sun. While this tactic may work for large-scale, established brands like Huffington Post, it's a sure-fire recipe for disaster for everyone else. So, how do you choose the right niche for your blog? Lots of Traffic, Little Competition A good rule of thumb to follow when choosing a niche for your blog is to choose one with high traffic and low competition. In other words, you want plenty of use...
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Tip: Embed Media Into Your Blog Posts

If you aren't embedding media into your blog posts, you're missing out on one of the easiest ways to make them more appealing to visitors. While uploading images is a great way to break up pure-text posts, you can create an even deeper and more complex blog post by embedding videos, tweets, Pinterest pins, and more. It's a quick and easy way to add value to your blog's content, which will subsequently attract more visitors and possibly even higher search engine rankings. YouTube Videos How do you embed a YouTube video? Once you've found a video that you'd like to display on your blog, click ...
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WordPress Posts vs Pages: What’s The Difference?

WordPress uses two different formats on which content is created and stored: posts and pages. Some users assume these formats are the same, with no distinguishable differences between the two. While they share some similarities in terms of appearance and function, however, posts and pages are two very different formats. Posts Posts are content-based entries that are displayed in chronological order (most recent appearing on top) on either the blog's home page by default. When you publish a new post, it will appear at the top of your home page, either in its entirety or as an excerpt (varies ...
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5 Easy Ways To Uncover New Blog Topic Ideas

Still struggling to come up with new topic ideas for your blog? We all know the importance of publishing fresh content on a regular basis. It encourages search engines and visitors to return to your site, which often boosts your search ranking. Of course, this is easier said than done, especially in some of the more narrow niches. If this sounds like a familiar problem, check out some of the following ways to identify new topics. #1 – Search Forums When you are stuck and can't seem to think of any topics for your website, try searching through forums related to your niche. This is an excelle...
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Create Effective Landing Pages Using WordPress

Wouldn't it be great if you could create effective landing pages in WordPress instead of building them from scratch? It's no secret that WordPress is used primarily for blogs, and for good reason: it supports both posts and pages, allows multiple users to log in and publish content, and offers a built-in visitor commenting feature. But WordPress can also be used to create brilliant, fully functional landing pages. What Is a Landing Page? If you asked ten different marketing experts what the definition of a landing page is, you would probably get ten different answers. Wikipedia, however, off...
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How To Make You Blog Post Go Viral

While the exact number remains unknown, some marketing experts estimate there to be more than 150 million blogs currently online. Whether you're searching for information on pets, health, fashion, sports, celebrity/pop culture, or practically anything else, there's probably a blog covering it. But with such heated competition, it's difficult for the "little guys" to make a name for themselves, which is where viral content comes into play. If you're able to create a viral blog post, you'll receive tons of new visitors while drawing the attention of search engines. What Is a Viral Blog Post? L...
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What Google’s Recent Mobile Update Means For Bloggers

We first talked about Google's mobile-friendly update last month, revealing some helpful tips for webmasters and bloggers. In case you missed it, the Mountain View company rolled out a major update to the algorithm it uses to rank websites. Called "Mobilegeddon" by some marketing gurus, it's designed to improve the search rankings for mobile-friendly sites, while lowering the rankings for mobile-unfriendly sites. So, how will this update affect bloggers? Google began rolling out its new mobile-friendly update on April 21st. At the time, it was unknown just how significant this update would ...
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How To Make Your Blog More Personal

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Creating a personal connection with your readers is critical to your blog's success. Readers want to feel like they are a part of a community to which they can relate. If your blog is nothing more than a series of generic articles, you will ultimately fail to establish this relationship. Thankfully, there are several simple yet effective techniques for making a blog more personal. Use a Real Name Are you still using the default "Admin" username that came with your blog's content management system (CMS)? While this may seem harmless enough, it doesn't have the same effect on readers as a real...
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Where To Find Images For Your Blog

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As the saying goes, a picture is worth a thousand words, holds true when blogging. Adding relevant images to your blog posts will encourage a higher level of visitor engagement, which in turn translates into a better blog. Due to international copyright laws, though, you can't simply copy and paste any image you come across. To legally use an image on your website, you must download it from a source that grants such permissions. Flickr Creative Commons Arguably, one of the best source of free-to-use images is Flickr Creative Commons. With over 20 million images and counting, you can find pic...
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Frequently Asked Questions (FAQ) About Blogging

If you're thinking about starting a blog, you probably have some questions you want answered first. In an effort to demystify the process, we're going to reveal some frequently asked questions and answers about blogging. What Do I Need To Start Blogging? Blogging is actually easier than most people realize. All you need is a computer with an active Internet connection and the will to succeed. Hosted content management solutions (CMS) like WordPress.com and Blogger eliminate the need for a dedicated domain name and web host. Just sign up for an account and create your own blog! Can I Make Mo...
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