Lack of trust is a serious problem that can cost blogs and other websites tons of sales. If visitors view your blog as being untrustworthy, they won't feel comfortable making a purchase or taking any other direct action. Trust Seals What the heck is a trust seal? It's exactly what it sounds like: a seal (kind of like a logo) that's designed to instill trust in visitors. One of the most common and well-known trust seals is the Better Business Bureau (BBB) logo, which is found on numerous websites, big and small. Surprisingly, though, BBB isn't the most effective trust seal. A study conducted ...