Best Practices for Choosing Blog Post Titles

Posted on January 18, 2016January 29, 2016 by sitemanager

Few elements in a blog post hold as much importance as the title. This is what visitors first see upon viewing your post, and it's also what search engines display in their listings. But how exactly do you craft good post titles? Here are some best practices to follow when choosing titles: Use Title Case When crafting titles for your blog posts, it's recommended that you use title case format. Basically, this involves capitalizing the first letter of the first word, as well as the first letter of all major words. Smaller words (e.g. articles and prepositions) should be left all lower case...

Is Your Blog Prepared for the Next Penguin Update?

Posted on December 30, 2015January 4, 2016 by sitemanager

It's been more than a year since Google released a new Penguin update, leaving many webmasters and search marketing experts to believe it had ended. However, there's new evidence indicating that Google is planning to launch a new round of Penguin updates within the next 12 months. If you are a blogger, you should take this time to prepare for Penguin. What is Penguin? In addition to being a cute black-and-white, aquatic bird, Penguin is the name of a ranking algorithm update used by Google. The Mountain View company launched Penguin 1.0 back in 2012, affecting an estimated 3.1% of all sea...

Why Your Blog Fails to Generate Revenue

Posted on December 29, 2015January 4, 2016 by sitemanager

Among the most common reasons for starting a blog is to make money. Of course, this should come as little-to-no surprise given their near-limitless earnings potential. Michael Arrington's TechCrunch blog, for instance, is believed to generate nearly $15,000 per day in advertisements, while Huffington Post generates nearly $30,000 per day. If you're struggling to turn a profit with your blog, you should first check to make sure you aren't making one of the following mistakes. Ads are Poorly Blended Ads that "stand out" from a website or blog's native content are less likely to be clicked. Thi...

Reasons to Include Images in Your Blog Posts

Posted on December 12, 2015December 27, 2015 by sitemanager

close-up-of-photogratpher, using images in blog

If you look at some of the web's most popular blogs, you'll notice they all have one thing in common: they feature images in addition to text. While text is the backbone of most pieces of engaging content, images can enhance the experience the end user. To learn more about the benefits of using images in blog posts, keep reading. Images Break Up Text Have you ever encountered a webpage consisting of nothing more than a large wall of text? If you have, chances are you didn't read it, because pure-text articles such as this are difficult to read. Studies have shown that visitors are more li...

How to Interlink Your Blog Posts

Posted on December 9, 2015December 27, 2015 by sitemanager

how to interlink blog posts, backlink graphic

Looking to interlink your blog posts together? While WordPress has dozens of helpful features built directly into the framework, it does not have an interlinking feature. With that said, there's a quick and easy solution that will allow bloggers such as yourself to create internal links. What is Interlinking? Before we reveal the steps to interlinking blog posts, let's first discuss the definition of the term. "Interlinking" refers to the process of creating internal, not external, links to other posts and pages on a website. Links can generally be classified as either external, meaning t...

6 Things I Wish I Knew Before Starting My First Blog

Posted on December 2, 2015December 15, 2015 by sitemanager

Blog Competition is Stiff To say there's a lot of competition in the blogging stratosphere would be an understatement. While there's no way to tell exactly how many blogs are currently on the Internet, some sources estimate the number to be around 152 million. If you plan on getting noticed, you'll need to focus your blog around a high-traffic, low-competition niche; otherwise, you simply won't achieve any serious degree of success. You'll Need to Moderate Visitor Comments Assuming you allow visitors to submit comments (and you should!), you'll have to invest the necessary time and energy i...

Should I Use Nofollow Links on My Blog?

Posted on November 24, 2015December 10, 2015 by sitemanager

nofollow links, broken links on a red background

Nofollow links were introduced by Google nearly a decade ago for the purpose of combating spam. As the name suggests, they tell search engines not to follow a link; therefore, no link juice is passed down to the linked website. As a blogger, though, you may be wondering whether or not you should use them in your blog. Advertisements A good rule of thumb is to make all advertisements and sponsored links nofollow. As noted by Google, paid links should be given the nofollow attribute to prevent them from negatively impacting user experience. If paid links are kept dofollow, they could art...

6 Undeniable Reasons Why You Should Blog

Posted on November 23, 2015December 10, 2015 by sitemanager

Deeper Connection With Your Readers Writing a blog will allow you to establish deeper, more personal connections with your readers. Why is this important? Well, by creating stronger relationships with your readers, you'll present yourself in a more trustworthy light. And when readers trust you, they'll feel more inclined to purchase your advertised products or services. It's just that simple. Higher Search Rankings This alone should be reason enough to start blogging. By creating (and managing) a blog, you'll increase your exposure in the search engines. Each post will get crawled by sea...

Benefits of Using Google’s ‘Blogger’ Platform

Posted on November 19, 2015December 8, 2015 by sitemanager

So, you want to start blogging? The first step in launching a blog is to choose a content management system (CMS). While WordPress is hands-down the most popular blogging platform, powering an estimated 25% of the entire Internet, there are other platforms out there as well, including Google's own Blogger. In this post, we're going to reveal some of the benefits of using Google's blogging platform. Blogger Is Free You can create your own blog (or a standard website for that matter) on Blogger without spending a dime. Granted, Google offers premium memberships that include extra perks, but...

5 Easy Ways to Boost Your Blog’s Traffic

Posted on November 7, 2015November 8, 2015 by sitemanager

city traffic at night, increase your blog traffic

Traffic is a direct indication of a blog's success. If a blog receives little-to-no traffic, it's not going to gain any momentum for its respective niche. But how exactly do you encourage people to visit and engage themselves on your blog? Share Posts on Social Media One of the easiest ways to boost your blog's traffic is to share new posts on social media. Whenever you publish a new post, log into your Facebook, Twitter, and Google+ profiles and link back to it. Assuming you have a decent number of followers, this will give your new posts an initial burst of traffic. And in some cases it ma...

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