Creating a personal connection with your readers is critical to your blog's success. Readers want to feel like they are a part of a community to which they can relate. If your blog is nothing more than a series of generic articles, you will ultimately fail to establish this relationship. Thankfully, there are several simple yet effective techniques for making a blog more personal.
Use a Real Name
Are you still using the default "Admin" username that came with your blog's content management system (CMS)? While this may seem harmless enough, it doesn't have the same effect on readers as a real...
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Small business
Why Small Business Owners Should Blog
Many people assume blogging is only useful for personal purposes, sharing with world your political views or movie critiques. While there are literally thousands of blogs that fall under these categories, blogging can also be used to promote and grow a small business. To learn more about the benefits of blogging for small businesses, keep reading.
Builds Authority
Arguably, one of the greatest benefits of blogging for small businesses is the simple fact that it helps to build authority and credibility. Your target audience will read your blog's content, at which point they will view you ...
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