When you're busy analyzing key performance indicators (KPI) for your blog like unique visitors, returning visitors, average time spent on site, etc., it's easy to overlook the bounce rate. However, a high bounce rate is a sign of an underlying problem, and unless that problem is fixed, you won't be able to gain any real traction with your readers. So, what steps can you take to lower your blog's bounce rate? Bounce Rate Defined Let's first go over the basic definition of bounce rate, as some people are hearing about it for the first time. The term "bounce rate" is defined as the percentage o...