Do you run a business-to-business blog? Blogging is tough enough, but the difficulty is amplified when your readers are business professionals instead of consumers. That's why today we're going to reveal some business-to-business (B2B) blogging tips.
Limit Promotional Content
There's nothing wrong with posting an occasional advertisement on your B2B blog, but you should keep promotional content to a minimum. You have to remember business-oriented users are generally not interested in purchasing in products.
Instead, they seek informational content. The 1/5 rule tends to work well with B2B...
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