Ask any seasoned business owner and he or she will agree: a website is no longer a luxury for running a successful business; it's a requirement. Even if you don't use it to sell a product or service, having a website instills greater trust in your target audience while helping to establish greater brand recognition. But if you already have a website, you might be wondering whether or not you need a blog -- a question that we're going to answer today.
Blog vs Website
Before we reveal whether or not you need a blog, let's first discuss the nuances between blogs and websites. While a blog is es...
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blogging benefits
6 Undeniable Reasons Why You Should Blog
Deeper Connection With Your Readers
Writing a blog will allow you to establish deeper, more personal connections with your readers.
Why is this important? Well, by creating stronger relationships with your readers, you'll present yourself in a more trustworthy light. And when readers trust you, they'll feel more inclined to purchase your advertised products or services. It's just that simple.
Higher Search Rankings
This alone should be reason enough to start blogging. By creating (and managing) a blog, you'll increase your exposure in the search engines. Each post will get crawled by sea...
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