Title and meta descriptions are an essential component of on-site SEO. When optimizing your blog for higher search rankings, you should create unique titles and meta descriptions for each page. The meta description is used to describe the content of a webpage to search engines -- and it's also used when creating search listings -- whereas the title tag is generally used by search engines to create a snippet of the page as part of its search listing. But how long should you make the title and meta descriptions for your blog posts and pages?   Why Title and Description Length is Impor...