Burnout is something that everyone will experience, regardless of occupation. You focus all of your energy and attention on a single project, staying up into the late night hours working on it. Over time, the stress and pressure pile up to create the feeling of being “burned out.” As a blogger, you should take steps to avoid this phenomenon, because if left unchecked, it can have disastrous consequences on your ability to produce work and maintain a successful blog.
Schedule Posts Ahead of Time
Nearly all of the major blogging platforms, including WordPress, have a scheduling feature that allows bloggers to schedule new posts for a future publishing date. Using this feature can prove helpful in managing your time while subsequently preventing blogger burnout. Rather than writing a new post every other day (or more frequently), you can write several in a single day and schedule them to be published at different intervals throughout the week.
Think Beyond Text-Only Posts
There’s no rule saying that blog posts must only feature text and no other forms of content. On the contrary, mixing up your blog posts with text, images, video, FAQs, infographics, and more will make it more appealing to a broader audience while also helping to prevent burnout. Writing pure text posts can become monotonous, especially if you do it on a daily basis, so try to get into the habit of publishing other forms of content on your blog.
Outsource Micro Tasks
Trying to juggle too many tasks at once is a sure-fire way to become burned out on blogging. Whether it’s creating a new header/banner, redesigning your blog, marketing, etc., you should consider outsourcing as many of these micro tasks as possible. Allowing other people to complete these tasks will free up your time, meaning you can focus on other, more important tasks that go into running a successful blog. Keep in mind, however, that you should choose your help carefully. Trying to save a couple bucks by hiring some off-the-wall freelancer to redesign your blog could come back to haunt you in the long run. Always check the credentials of a freelancer before hiring them to ensure they are qualified for the task.
This tip works for all lines of work, blogging included. If you spend every waking hour on your blog, you will quickly begin to feel the effects of burnout. To prevent this from happening, make it a point to take a break every so often. Perhaps you can give yourself a 15-minute break every other hour, during which you can walk outside, go for a jog, drink a cup of coffee, or do something else to occupy your time. When you return, you’ll feel refreshed and ready to tackle your blog with full determination.
What steps do you take to prevent blogger burnout? Let us know in the comments section below!