Sell Ad Space
Assuming your blog receives a decent amount traffic, you can always sell out space to other webmasters and marketing companies. This basically involves creating empty ads on your website, with a placeholder image saying something along the lines of “Rent this space for $X dollars per month.” Keep in mind, however, that selling ad space requires a bit of work. You must manage billing, ensure clients’ creatives are displaying properly, and deal with any questions or concerns clients may have.
If you’re looking for an easier, more “hands-off” approach to generating revenue, you should consider using Google Adsense. Once you’ve signed up for an Adsense account, you can copy and paste the ad code within your blog. Google will then automatically generate ads based on the content of your website, at which point you’ll receive a portion of the revenue each time a qualified visitor clicks an ad.
Note: do not attempt to click your own Adsense ads!
This is a direct violation of Google’s terms and conditions, and doing so could result in your Adsense being closed permanently. Google has safeguards in place to prevent publishers from clicking their own ads. They can and WILL ban offending publishers.
A third option to generate revenue on your blog is affiliate sales. You and your blog become the “affiliate” for another company, selling its products or services in exchange for a commission. If your blog is centered around automobiles, for instance, perhaps you could partner up with an online auto parts store to sell its products via an affiliate program. You display links for the auto parts store, and anytime someone buys a product through one of those links, you receive a commission. Affiliate commissions can range anywhere from 1% to 75%, depending on the program. Amazon even has an affiliate program, which can be found by visiting https://affiliate-program.amazon.com/.
Does your blog have a strong following of loyal readers? If so, you may be able to sell sponsored posts. A sponsored post is essentially a paid post in which a company pays a blog to talk about their products or services. Bloggers can get paid up to $100 bucks (sometimes even more) for writing a single sponsored post. With that said, it’s important to note that the Federal Trade Commission (FTC) requires bloggers to disclose paid relationships, meaning you’ll have to include a short line at the bottom of your sponsored post, indicating you were paid for writing it. Failure to do so could result in an a not-so-friendly letter from the FTC, or even worse, a fine.
How does your blog generate revenue? Let us know in the comments section below!