We all know the importance of having a blog: it instills greater trust in your audience while allowing for a deeper, more personal connection. But what is the difference between a blog and standard website? They are both essentially "websites" with their own domain name, so what distinguishes one from the other? Navigation Structure While there are always exceptions to this rule, most blogs are designed with a special navigation structure consisting of categories, tags and/or archives. When a user first lands on the blog's homepage, he or she can choose a category in which posts, pages, or b...