Happy Friday! I had a really interesting conversation today.  While I have always promoted blogging and online publishing as a way to Build Authority, I realized that this message may be perceived as something just for businesses or personal endeavors. The conversation was with a salesperson working for a company. His view was that it was his employer that should have a blog. His employer should build the Authority. His employer should invest the time and energy in building authority, trust and keeping the customer. My response, "So, you are telling me you are an order taker. You're clearl...