Nofollow links were introduced by Google nearly a decade ago for the purpose of combating spam. As the name suggests, they tell search engines not to follow a link; therefore, no link juice is passed down to the linked website. As a blogger, though, you may be wondering whether or not you should use them in your blog. Advertisements A good rule of thumb is to make all advertisements and sponsored links nofollow. As noted by Google, paid links should be given the nofollow attribute to prevent them from negatively impacting user experience. If paid links are kept dofollow, they could art...