Still struggling to generate leads for your small business? One of the easiest ways to attract new leads is to start blogging. It allows you to connect with your target audience on a more personal level, instilling the trust and confidence necessary to capture their contact information. Avoid 'List' Blog Posts Don't get me wrong, list, e.g., "Top 5 Mistakes to Avoid," are a highly effective and engaging form of web content, which of course is why you see so many of them online. They naturally capture readers' attention, enticing them to read through the items. But lists aren't particularly e...