#1) Thou Shall Not Use Duplicate Content While Google has said that small amounts of duplicate content won't cause any major problems, blogs that contain mostly duplicate content may suffer from lower search rankings. There's nothing wrong with using quotes or legal jargon that's found elsewhere on the web, but the bulk of your blog's content should be unique. #2) Thou Shall Not Engage in Link Schemes What exactly is a link scheme? Basically, it's any link that was created outside of the boundaries of Google's Webmaster Guidelines. This includes paid links, excessive reciprocal links, links...