Deeper Connection With Your Readers Writing a blog will allow you to establish deeper, more personal connections with your readers. Why is this important? Well, by creating stronger relationships with your readers, you'll present yourself in a more trustworthy light. And when readers trust you, they'll feel more inclined to purchase your advertised products or services. It's just that simple. Higher Search Rankings This alone should be reason enough to start blogging. By creating (and managing) a blog, you'll increase your exposure in the search engines. Each post will get crawled by sea...