The key to maintaining a popular, successful blog is to establish a strong relationship with your readers. If readers view your blog as being nothing more than generic source of the same rehashed content that's found elsewhere on the web, you will ultimately fail to gain any notable traction. If your readers don't know much about you, you have less chance of connecting with them. This Is Where An 'About the Author' Page Proves Useful. With an 'About the Author' page, you can show readers that you are a real person, giving them a sneak peek at your personal side. Use a Head-Shot Photo When ...