5 Things to Check Before Publishing a New Blog Post

blog post check
Running a successful, popular blog isn't an easy task. You must identify an untapped niche, create a solid brand presence, and publish high-quality content that's relevant to your target demographic. But before you click the "publish" button in your blog's platform to publish that  next blog post, you should first check the following to ensure it's ready for your audience. Title Length How long is the title of the post? According to the search marketing experts at Moz, page titles should be kept under 55 characters to maintain a high level of visibility in the search results. If your post ti...
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How to ‘Wake Up’ a Dormant Blog

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Has it been months or even years since you've published a new post on your blog? It's no secret that blogs thrive on fresh, high-quality content. So when you neglect to publish content, the blog may sink down into the abyss where countless others remain, only to receive a small trickle of traffic. But before you delete your dormant blog, you should first attempt to wake it following the steps listed below. Change the Design The first step in waking up a dormant blog is to change the design. Both search engines and human visitors will take notice of your blog's new design, increasing its enga...
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Do I Need a Blog if I Already Have a Website?

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Ask any seasoned business owner and he or she will agree: a website is no longer a luxury for running a successful business; it's a requirement. Even if you don't use it to sell a product or service, having a website instills greater trust in your target audience while helping to establish greater brand recognition. But if you already have a website, you might be wondering whether or not you need a blog -- a question that we're going to answer today. Blog vs Website Before we reveal whether or not you need a blog, let's first discuss the nuances between blogs and websites. While a blog is es...
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Common Myths and Misconceptions About Blogging

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Blogs Cannot be Monetized This is one of many myths that couldn't be further from the truth. Regardless of your blog's niche, it can almost certainly generate revenue -- assuming it has a decent amount of traffic. One of the easiest ways to monetize a blog is to display cost-per-click (CPC) advertisements like Google Adsense, which pay you a small amount (usually $0.05 to $0.25 cents) for each click. That being said, don't quit your day job and expect to support yourself on blogging revenues! The vast majority of bloggers who try to earn money from blogging do not earn enough to replace a ...
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Best Online Tools for Bloggers

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There are dozens of online tools available that can help bloggers write better posts. Maybe you already use some of these tools, but others may surprise you. Word Counter We all know the importance of writing blog posts with X amount of words. Depending on your niche and intent, this might be 300 words or it might be 2,000. Regardless, you'll need some way to keep track of how many words you've written. Fortunately, WordPress and most other blogging platforms have built-in word counters. If your platform lacks this feature, you can use Word Counter to check the length of your posts. Google ...
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How to Use the Rule of Three When Blogging

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If you are a blogger who's looking to create stronger engagement with your target engagement, you should consider following the rule of three. Basically, this principle is based around the idea that our brains are hard-wired to respond when confronted with groups of three. To learn more about the rule of three and how it can be used to create a successful and engaging blog, keep reading. Rule of Three: the Basics Even if you are unfamiliar with the rule of three, chances are you've seen or have encountered groups of three before. From stories like the Three Little Pigs and Three Musketeers, ...
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How to Make Your Blog Easier for Search Engines to Crawl

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Are search engines able to crawl your blog's content with ease? If not, it could have a significant impact on both your search rankings and traffic. Google, Bing, Yahoo and even some of the lower-tiered search engines work by scanning, or crawling, websites to determine what they are about. If a blog site was designed in a manner that prevents proper crawling, however, it won't be able to rank it accordingly. Don't Use Images as Text It may seem harmless enough, but avoid using images in place of text on your blog. Some companies, for instance, will display their name, address and phone numb...
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Pros and Cons of Microblogging

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The blogging industry continues to evolve with each passing year. Among the latest trends to hit this industry involves publishing short, concise posts instead of longer ones. Up until now, the general consensus has been that longer posts are better are since they are easier for search engines to crawl, but there's a growing trend towards the use of microblogging, which is something that we're going to discuss in today's post. What is Microblogging? The term "microblogging" refers to the practice of publishing small pieces of content on a blogging platform like Tumblr. The content doesn't ne...
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Top 5 Reasons to Choose WordPress

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Powering nearly 1 in 4 websites, WordPress remains the world's most popular and widely used content management system (CMS). Of course, there's a good reason for its popularity: WordPress is fast, efficient, cleanly coded, and can be used for all types of websites and blogs. Today we're going to reveal just a few of the many awesome features included in the platform. Import Posts from Another Blog Do you currently have a blog hosted on LiveJournal, Movable Type, TypePad or Tumblr? Well, you can import the posts to WordPress using its convenient import feature. In just a few clicks of the ...
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Choosing a Niche for Your Blog

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Thinking about starting a new blog? Well, one of your first priorities should be choosing a niche. Many newcomers make the mistake of creating general blogs without a central theme or topic. Unless you have an established brand, however, this simply isn't going to work due to the excessive competition. So, how do you choose a niche for your blog? Passion/Interest Rather than choosing a blog subject based on its profitability, it's recommended that you choose a subject that actually interests you. You'll find it's easier to come up with topic ideas and write new posts if it involves somethin...
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