5 reasons why a Professional Salesperson needs a blog

Happy Friday! I had a really interesting conversation today.  While I have always promoted blogging and online publishing as a way to Build Authority, I realized that this message may be perceived as something just for businesses or personal endeavors. The conversation was with a salesperson working for a company. His view was that it was his employer that should have a blog. His employer should build the Authority. His employer should invest the time and energy in building authority, trust and keeping the customer. My response, "So, you are telling me you are an order taker. You're clearl...
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Just Relax

Do you ever get in that situation where you just can't think about what to write? The harder you try, the fewer words end up on the page. Well, this happens to all writers. One of my favorite activities is fencing. I was a competitive fencer during high school and during some of my college years. Now that I am in my 40s, I still enjoy going. During the past six months I can say that I was in what I can only describe as a "funk". My form was terrible. I was losing easy bouts. And, to make matters worse I was getting injured regularly. I couldn't figure out what was causing this. Age? Stress?...
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Profile: David Merkel – alephblog.com

This week, I profile David Merkel from AlephBlog.com. What I like about David's blog is its focus on money management and what effects it.  David has covered so many market conditions that this blog is an excellent resource from a current and historical perspective. David was able to tell me more about his blogging journey. My Blog is called "The Aleph Blog". "I cover many different areas of finance, investment, and economics. The two main goals are: teaching investors about better investing through risk control, and tying all of the markets into a coherent whole." The Aleph Blog w...
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Profile: Lisa Casali – ecocucina.org

Lisa Casali's blog, ecocucina, combines her two passions; cooking and the environment. She has found a unique and interesting way to fuse cooking advice with an environmentally friendly approach. On ecocucina Lisa manages to create great images to go with each recipe she shares. Lisa was able to spend a few minutes discussing ecocucina with me. "My blog is about how to reduce our environmental impact about food." The blog was started in 2009 as a way "to sensitize people to eat and cook more sustainably." What makes ecocucina truly unique is the approach to the ingredients for each...
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Profile: Marc Srour – bioteaching.com

What I like about Marc's blog is how it stays true to the original objectives. And, while he mentions he has no "post schedule", he manages to maintain fresh content for his visitors. We recently had a chance to catch up with Marc and learn more about his blogging experience. "My blog is called Teaching Biology. It covers all aspects of biology that I am qualified to talk about, such as evolution, zoology, and palaeontology." "The site began in 2009 as a free hosted Wordpress blog. I moved it to its own domain and hosting a few months ago." "At first, the blog was just an extension o...
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9 Blog Post Ideas for Going Viral

Anyone who publishes content on the Internet wants their work to go viral. Going viral means that the content spoke to so many people that they shared it with friends, liked it, commented on it and blogged about it on their own spaces. It's the holy grail for any blogger or content creator. It can be quite difficult to go viral, but there are ways to increase the likelihood that people will like and share your content. Hosting Your Content vs social media outlets First, you should start a blog with your favorite hosting company. While you can post to social media outlets, you want a main...
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